A special note on Naim Audio Products – 4/04/2024
We wish to extend our gratitude for your continued support of the Naim brand. We regret that we must address recent developments concerning the distribution of Naim products in Australia.
As you may be aware, during the latter half of 2023, there were unprecedented circumstances and unforeseen changes in the distributorship of the Naim Brand in Australia. This transition has had significant implications for the market, particularly regarding the availability and value of Naim products.
Due to these circumstances, the previous distributor, Busisoft AV with their retail stores "Addicted To Audio" (who are no longer official Australian NAIM retail stores), found itself in a position where it needed to divest its existing stock of Naim products. Regrettably, this led to the sale of said stock at prices below our cost, impacting the market dynamics and presenting challenges for the newly appointed distributor, Westan.
As a result, Westan has been compelled to match these prices temporarily to ensure competitiveness within the market. This measure aims to mitigate the disruption caused by the influx of below-cost products and support official Australian retailers during this transitional phase.
For you, this presents an unprecedented opportunity to acquire select Naim models at prices below cost while existing stock in the market runs out. We understand the appeal of such an opportunity and encourage you to take advantage of it while it lasts.
While we understand that this situation may raise questions, we assure you that Westan remains committed to maintaining the integrity and value of the Naim brand in Australia. As a long-term retailer of the Naim Brand, we are working diligently to support these challenges and to restore the virtues Naim as swiftly as possible.
Sound Reference Melbourne is your authorized dealer of Naim Audio products. Get ready to immerse yourself in a world of unparalleled sound quality, precision engineering, and musical bliss.
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Every Naim product is conceived, designed and engineered entirely in service of the sound, revealing a pure experience of music that is as close as possible to its original live source.
We believe that the exploration of sound is an adventure that rewards you with a clarity and connection that becomes more powerful the deeper you travel within it. Which is why every element within our systems is crafted to create a silence around the sound, reducing any interference between you and the intention of the artist. We achieve this through tireless attention to four fundamentals in our engineering:
- Space (each component has their own environment to omit outside interference),
- Circuitry (interplay between internal levels is minimised),
- Purposeful Materiality (using materials that excel in performance and appearance), and
- Technology (sophisticated electronic design and software development integrated with mechanical engineering and acoustics).
By managing the relationship between these four pillars of engineering we enable our listeners to hear every single note in equal measure and transcend from audio sound to musical performance. We call this unique and emotive transmission the ‘Voice of Naim’; it’s our signature, our calling card.
Let the voice of Naim take you inside the music… Go Deeper.